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Hubris and the 'big data backfire' at Cambridge Analytica

Chief Exec. of Cambridge Alexander Nix pushed the boundaries of big data to the point of backfire; according to one source quoted in the FT: “He [Nix]) managed to take the opportunity of a lifetime for his company…[but]...his hubris and arrogance, wanting people to think of him as a secret agent, managed to destroy it all.”